Technology and music are best friends now – though record company execs smoking fat cigars have been replaced by coffee-sipping tech whiz kids. And Big Data and analytics have played a big part in this reinvigorated friendship. From recommendation engines designed to choose the perfect individual playlist, to Internet of Things enabled pop concerts, data is redefining the dynamics of the music industry, as well as the relationship between listeners and music, in ever more creative ways.
In the past, the record industry had relatively little way of understanding who was buying their LPs, cassettes or CDs. Downloading allowed them to begin tracking listening habits and making recommendations. With the current streaming model, however, the floodgates are open, with detailed information about when, how and where we are listening all up for grabs.
This SlideShare explores the usage of Big Data in the music industry.