Augmented Reality in Retail

Augmented Reality became a household term ever since PokemonGo was launched in July 2016 and had everyone raving about it. But in fact AR is not new. AR has been used in different ways for almost a decade across a myriad of industries.

Unlike Virtual Reality (VR), AR does not obstruct the view of our own surroundings, but rather, ‘augments’ the real world with images, text, video, graphics, etc. This is what lends AR to wide-scale applicability, especially in retail.

From shoppable windows to products that come alive in your hand; the worlds of augmented reality and retail have collided spectacularly in recent years.

The retail landscape is overcrowded and customers are becoming desensitized to traditional marketing methods. That’s where augmented reality comes in. As shoppers turn to a blend of online, mobile, and bricks-and-mortar shopping for their convenience, brands and retailers are having to think of new and innovative ways in which they can capture customer attention. This SlideShare explores the advent of AR in retail.

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